Domain and statewide strategy

Keep CoveredNYC.com primary, then redirect statewide helper domains.

CoveredNYC.com remains the best main domain because it is short, brand-matched, and already owned. To avoid NYC-only confusion, the site now uses statewide copy and recommends redirecting CoveredNewYork.org to the primary domain.

CoveredNYC.com

Recommendation: Primary public domain.

Use for the main site, SEO, email, QR codes, flyers, and client trust. Keep the approved CoveredNYC brand and make the statewide service area clear in the copy.

CoveredNYC.org

Recommendation: Buy if available and redirect to CoveredNYC.com.

Useful for community partners and defensive protection. Do not use it to imply nonprofit or government status unless that becomes legally true.

CoveredNewYork.org

Recommendation: Buy if available and redirect to CoveredNYC.com or to /new-york-state-health-coverage.html.

This helps Long Island, Westchester, Hudson Valley, and upstate users understand that CoveredNYC serves all of New York State.

CoveredNY.org

Recommendation: Optional defensive purchase only.

Short but more official-sounding. Use only as a redirect if purchased, and keep clear not-government disclosures.

Domains to avoid as primary

CoveredNY.com and CoveredNewYork.com are unavailable, so they should not drive the brand. Do not build a main brand around domains that leak traffic or create confusion.

Implementation checklist

  1. Canonical domain: https://coverednyc.com.
  2. Redirect coverednyc.org to the .com domain.
  3. Redirect coverednewyork.org to the statewide page or home page.
  4. Use a public email like help@coverednyc.com.
  5. Keep visible not-government and not-NY State of Health disclosures.
Compliance note: domain names and copy must not imply CoveredNYC is NY State of Health, Medicaid, Medicare, NYC Care, the government, or a nonprofit unless legally true.