Internal launch readiness

Marketing and real-user signup readiness checklist.

This page keeps the platform honest before public marketing. CoveredNYC should not be promoted to real users until the required broker, certification, carrier, privacy, contact, storage, and review items are complete.

License and certification

  • DFS broker license number inserted
  • Accident & Health authority confirmed
  • NY State of Health certification confirmed where marketplace help is involved
  • CoveredNYC trade name/entity decision completed

Carrier and plan access

  • Carrier/general agency relationships documented
  • Appointment limitations disclosed
  • No claim to represent every plan unless documented
  • Plan comparison guardrails reviewed

Operations

  • Contact email and phone configured
  • Production database connected
  • Secure upload/storage reviewed
  • Broker review queue tested

AI and safety

  • AI keys configured only in environment variables
  • AI outputs labeled prepared/not final
  • Broker compliance guard active
  • No official eligibility or plan guarantee wording

Marketing readiness

  • Statewide New York positioning active
  • All-New-Yorkers audience copy present
  • SEO/local landing pages present
  • Spanish path present

Referral/partner status

  • No active payout program
  • Future partner roadmap only
  • No public QR reward promise
  • No unlicensed enrollment-based compensation flow
v1.0.14 final audit: Review production readiness, mobile UX, staff queue usability, and launch blockers before deployment.
Audit rule: Every future version must be reviewed against the immediately previous version so approved features are not broken, omitted, or removed without Roger’s approval.